The Story of Get Checked!
Get Checked! is Lung Cancer Europe’s main awareness campaign. Since 2021, it has helped people across Europe recognise the signs of lung cancer, get diagnosed earlier, and feel less alone after diagnosis.
Each year has a new focus, reflecting what people most need to know about lung cancer and how to take action.
Every campaign is created with support from Lung Cancer Europe’s member organisations, with materials translated into many European languages and shared through social media, videos, and printed resources.
Get Checked! 2021
Get Checked! 2021
Know the symptoms. Take action early.
Launched during Lung Cancer Awareness Month 2021, the first campaign focused on the symptoms and risk factors of lung cancer.
It encouraged people to see their doctor if something did not feel right and introduced the message that anyone with lungs can get lung cancer.
The aim was to break stigma and show that lung cancer can affect anyone, not just smokers or older adults.
Resources included posters, infographics and videos shared in more than 15 languages across Europe.
Get Diagnosed! 2022
Get Diagnosed! 2022
Understand the importance of early and accurate diagnosis
This year built on awareness by encouraging people to pursue the right investigations - including scans, referrals, and seeing a specialist - when symptoms were present.
It aimed to increase understanding of the diagnostic pathway and why timely diagnosis matters.
Get Tested! 2023
Get Tested! 2023
in 2023 we met Martha who was facing the challenges of lung cancer, Martha found renewed strength and confidence through the precise approach of biomarker testing. This tailor-made solution not only restored her vitality but also instilled in her a deep belief in the potential of biomarker testing for lung cancer treatments.
Learn about biomarker testing.
This campaign focused on biomarker testing and explained how testing lung cancer tumours helps doctors find the best treatment for each person.
It encouraged people to talk to their healthcare team about whether biomarker testing was right for them.
Clear, accessible materials were shared across all LuCE member countries to help people understand terms like “molecular testing” and “genomic profiling”.
Get Educated! 2024
Get Educated! 2024
Challenge the myths. Change the conversation.
This campaign challenged the myths and stereotypes about lung cancer. It showed that lung cancer can affect people of any age, gender or nationality, and that it is not only a disease of older men or smokers.
The campaign shared photos, videos and stories from people living with lung cancer across Europe, helping to change how the disease is seen and understood.It built on the first year and highlighted that many people are diagnosed too late because they don’t realise they’re at risk.